Madri Excepcional symbolises a harmonious blend of British brewing excellence with a touch of Spanish vibrancy, thanks to the partnership between Molson Coors and La Sagra Brewery. Its conception is deeply rooted in Molson Coors' rich brewing history, aiming to craft beers that unite people and moments. While its branding suggests a Spanish heritage, Madri's production across various UK locations, including Yorkshire, combines the best brewing techniques to deliver a standout lager in the competitive beer market.
Tasting Notes:
- Appearance: A light golden pour is topped with a creamy head, enticing the drinker with its bright allure.
- Aroma: Gentle malty, corn, and grain notes mingle, providing a classic lager scent enriched with Mediterranean undertones.
- Flavour: Madri strikes a perfect harmony between refreshment and depth, offering a crisp taste with a delightfully short, bitter edge, reminiscent of Madrid's lively ambiance.
- Mouthfeel: The lager is light and approachable, designed for enjoyment over extended sessions, ensuring a satisfying experience without overwhelming the senses.
Madri Excepcional's launch tapped into the growing trend of Mediterranean-style lagers, capturing consumers' desires for beers that evoke the warmth of southern Europe. Its rapid ascent to becoming one of the fastest-growing beer brands in the UK and Ireland is a testament to its quality and the effective narrative that resonates with those seeking an exotic escape.
Madri Excepcional is more than just a beer; it's an immersive experience that invites you to embrace the lively and spirited character of modern Madrid. Through innovative brewing and storytelling, Madri Excepcional has not only captivated beer lovers but also redefined the role of beer in connecting cultures and fostering new experiences. As it continues to weave the essence of Spanish culture into the fabric of British and Irish pubs, Madri Excepcional stands as a symbol of innovation, tradition, and the simple pleasure of sharing a great beer.