Madri is one of the most talked-about modern lagers on the market, and now you can buy it as part of our wider craft beer online selection at TheCru.ie. A standout choice for fans of smooth, refreshing lagers with a clean finish, it’s brewed in collaboration between Molson Coors and La Sagra Brewery in Spain. Whether you're picking up a few cans or planning a larger order for delivery or collection, Madri slots effortlessly into a broader mix of continental and Irish Craft Beer favourites.
Producer Background
Although often associated with Spanish brewing, Madri Excepcional is the result of a unique partnership between La Sagra—a young and ambitious craft brewery based near Toledo—and global brewing giant Molson Coors. The beer was designed to merge the clean drinkability of Central European lagers with a touch of Spanish flair and intensity. With a growing reputation across pubs and shops throughout Ireland and the UK, Madri has quickly become a modern-day favourite.
The branding draws on Spanish urban culture, using bold visuals and the tagline “El Alma de Madrid” (The Soul of Madrid) to position the beer as a vibrant and sociable lager option. At 4.6% ABV, it’s brewed with a combination of traditional malt and modern hop varieties, delivering a smooth, refreshing taste with a slightly sweet finish.
At TheCru.ie, we offer Madri alongside a wide selection of craft beer Ireland has grown to love—perfect for enjoying on its own or as part of a curated box. While not a traditional small-batch brewery, Madri’s quality, consistency, and massive popularity have made it a welcome addition to our craft beer Dublin shelves.
Explore More
Want to explore more? Discover the full Madri range today or browse our collections of Beer Kegs, German Beer, and Belgian Beer – all available for fast Irish delivery or local collection in Dublin 15.