Bold, original, and creative, Absolut Vodka made its grand debut in New York in 1979. With its transparent and label-less bottle, inspired by an 18th Century medicine bottle, it stood out amidst its tall, flashy competitors. This was the era of the 1970s in New York, a time when being different was the key to getting noticed.
Absolut has always been at the forefront of creativity. In 1985, the brand embarked on its first collaboration with the iconic artist, Andy Warhol. This partnership led to the creation of the 'Absolut Warhol', setting the stage for future collaborations. Over the years, Absolut has passed its creative baton to over 550 artists, resulting in more than 850 pieces of Absolut art. These masterpieces are proudly displayed at the “Spritmuseum” in Stockholm, a testament to the brand's commitment to art and creativity.
In a world of loud and abrasive campaigns, Absolut chose to stay true to its Scandinavian roots. The brand's advertisements are a blend of visual and verbal puns, always featuring the iconic bottle's silhouette. This unique approach led to the longest-running marketing campaign in advertising history.
Tasting Notes
- Appearance: Crystal clear, embodying purity.
- Aroma: Subtle notes of grain with a hint of caramel.
- Flavour: Rich and full-bodied with nuances of vanilla and a fresh fruity undertone.
- Mouthfeel: Exceptionally smooth, coating the palate with a long-lasting sensation.
Despite its evolution over the years, Absolut Vodka remains true to its character. It's a vodka that's both unique in design and taste. The brand continues to fuel its curiosity for creativity, collaborations, and art. Every bottle of Absolut Vodka that's produced in Southern Sweden retains the same impeccable taste, ensuring consistency in every sip.
For those who appreciate the finer things in life, Absolut Vodka is the perfect companion. It's versatile, making it ideal for any occasion. Whether you prefer it neat, on the rocks, or in a cocktail, Absolut Vodka enhances every drinking experience.
Absolut Vodka is more than just a drink; it's an experience waiting to be explored. Dive into a world of rich flavours, unparalleled smoothness, and Swedish heritage. Whether you're hosting a party, enjoying a quiet evening, or looking to try something new, Absolut Vodka is the perfect choice. Purchase online or in-store now and embark on a journey of taste and tradition.
Absolut Vodka is a testament to Swedish craftsmanship, creativity, and tradition. It's a brand that has stood the test of time, evolving while staying true to its roots. For those seeking a vodka that offers both quality and character, Absolut Vodka is the answer. Discover the true essence of vodka with Absolut.