Augustiner Oktoberfest Bier is one of the most iconic brews of Germany’s beer culture, created by Augustiner-Bräu, Munich’s oldest independent brewery. Brewed specifically for Oktoberfest, this Märzen lager reflects centuries of Bavarian brewing tradition. With an ABV of 6.3%, it’s stronger than your everyday lager, yet smooth and incredibly drinkable. As part of our German Beer collection, it delivers an authentic taste of Bavaria that has made it the go-to choice for festivalgoers around the world. For craft beer Dublin fans or anyone ordering craft beer online, this seasonal release brings the Oktoberfest experience straight to Ireland.
Tasting Notes
Appearance: Bright golden with excellent clarity and a dense, frothy white head.
Aroma: Sweet malt notes of biscuit and caramel with subtle floral hop undertones.
Flavour: Rich malty backbone featuring toasted bread and light caramel, balanced by a gentle hop bitterness.
Mouthfeel: Smooth and medium-bodied with a crisp finish, making it highly drinkable.
About the Brewery
Augustiner-Bräu has been brewing in Munich since 1328, making it one of the most historic breweries in the world. Still independently owned, Augustiner prides itself on traditional methods, using top-quality malt, hops, and water to craft beers that epitomise Bavarian purity and flavour. Their Oktoberfest Bier is brewed in accordance with the Reinheitsgebot (German Purity Law of 1516), ensuring every sip reflects centuries of expertise. Unlike some larger Oktoberfest breweries, Augustiner remains fiercely loyal to its roots, focusing on quality and tradition rather than mass marketing.
Food Pairings
Augustiner Oktoberfest Bier is best enjoyed alongside classic Bavarian cuisine. Pair it with soft pretzels, roast chicken, grilled sausages, or schnitzel for a true Oktoberfest experience. Its malt sweetness and crisp finish also make it a versatile companion for cheese platters, roast pork, or even simple barbecue dishes. For dessert, try it with apple strudel – the beer’s caramel tones complement the pastry’s spiced sweetness beautifully.
Want to explore more of this style? Check out our lager, pilsner, and helles range for more crisp and refreshing choices.
Browse our Belgian Beer, German Beer, Irish Craft Beer, or Beer Kegs collections to discover more from the world’s most celebrated brewing traditions.
Shop the best of craft beer Ireland and from around the world online with TheCru.ie or in our Dublin craft beer store, Carry Out Tyrrelstown in Dublin 15