About This Liqueur
Amarula Cream Liqueur 70Cl is the original South African cream liqueur, celebrated around the world for its smooth, velvety texture and the unique flavour of the marula fruit. Unlike other cream liqueurs, Amarula begins with the fruit of the marula tree, a wild-growing tree native to sub-Saharan Africa. The fruit is harvested at peak ripeness before being fermented, distilled and matured in oak, then blended with fresh cream to create a rich, indulgent liqueur with a character all its own.
Since its launch in 1989, Amarula has become the flagship expression of the brand, offering a distinctive balance of creamy sweetness, gentle caramel, soft vanilla and subtle fruit notes. Its approachable flavour and versatility make it equally enjoyable as an after-dinner drink, a cocktail ingredient or a luxurious addition to desserts.
Whether you're discovering Amarula for the first time or returning to a long-time favourite, Amarula Cream Liqueur remains the definitive expression of this iconic South African brand.
Tasting Notes
- Appearance: Rich cream with warm caramel tones and a smooth, velvety consistency.
- Aroma: Inviting aromas of caramel, vanilla and the delicate fruity character of ripe marula.
- Flavour: Smooth and creamy with layers of caramel, vanilla and the distinctive sweetness of marula fruit.
- Finish: Long, silky and satisfying, leaving gentle notes of cream, caramel and soft fruit.
What Makes Amarula Unique?
The secret to Amarula lies in the marula fruit. Native to southern Africa, this aromatic fruit gives the liqueur its unmistakable identity and flavour. After harvesting, the fruit is fermented and distilled into a spirit that is matured in oak before being blended with fresh cream.
This process creates a cream liqueur that is both familiar and distinctive. While wonderfully rich and creamy, Amarula also carries a gentle fruit character that sets it apart and makes every glass unmistakably Amarula.
Its South African heritage, unique ingredient and smooth flavour profile have made Amarula one of the world's best-loved cream liqueurs, enjoyed in more than 100 countries.
The Story Behind Amarula
Amarula is proudly produced in South Africa, where the marula tree has been part of the landscape for generations. Often known as the "Elephant Tree", the marula tree is closely associated with African wildlife, and the brand has long supported elephant conservation initiatives that help protect these remarkable animals and their natural habitat.
Today, Amarula has become an ambassador for South African craftsmanship, introducing drinkers around the world to a cream liqueur inspired by one of Africa's most distinctive natural ingredients.
To discover more about the history of the brand and explore the current range, visit our Amarula Collection.
How to Enjoy Amarula
One of Amarula's greatest strengths is its versatility. Whether served simply or used creatively, it offers a rich and indulgent drinking experience.
Enjoy Amarula chilled over ice to appreciate its creamy texture and distinctive marula character, or add a measure to freshly brewed coffee for an indulgent after-dinner treat. It also works beautifully in creamy cocktails, bringing smooth vanilla, caramel and fruit notes to modern serves.
Amarula is equally at home in the kitchen. Pour it over vanilla ice cream, drizzle it across cheesecakes, blend it into milkshakes or use it to elevate chocolate desserts with its luxurious creamy texture.
Who Will Enjoy Amarula?
Amarula is an excellent choice for anyone who enjoys smooth, creamy liqueurs with a distinctive twist. Its approachable flavour makes it ideal for customers discovering cream liqueurs for the first time, while its unique marula fruit character continues to appeal to long-time Amarula fans.
It also makes a thoughtful gift for birthdays, Christmas, dinner parties and celebrations, thanks to its broad appeal and elegant presentation.
Alongside the original Amarula Cream Liqueur, the brand periodically releases limited-edition flavoured expressions throughout the year. Availability varies seasonally, so browse our Amarula Collection to discover the latest expressions currently available.
Food Pairings
Amarula's creamy texture makes it a natural partner for desserts and sweet treats.
- Chocolate Desserts: Brownies, chocolate mousse and rich cakes complement Amarula's caramel and vanilla notes.
- Cheesecake: A classic pairing that highlights the liqueur's smooth, creamy character.
- Vanilla Ice Cream: Simply pour Amarula over quality vanilla ice cream for an effortless dessert.
- Fresh Berries: Strawberries, raspberries and blueberries provide a refreshing contrast to Amarula's richness.
- Coffee Desserts: Tiramisu, espresso desserts and coffee cake pair beautifully with Amarula's creamy profile.
Why Choose Amarula Cream Liqueur?
Amarula Cream Liqueur offers something genuinely unique within the world of premium liqueurs. Its use of marula fruit, South African heritage and exceptionally smooth texture create a flavour profile that stands apart while remaining wonderfully approachable.
Whether you're looking for an indulgent after-dinner drink, a versatile cocktail ingredient, a luxurious dessert accompaniment or a thoughtful gift, Amarula delivers a rich, memorable experience every time it's poured.
Explore More from Amarula
Discover the complete Amarula Collection to explore South Africa's iconic cream liqueur and browse the latest Amarula expressions available at TheCru.ie. You can also explore our wider Liqueurs collection to discover premium cream liqueurs, fruit liqueurs and after-dinner favourites from around the world.
Whether you're enjoying Amarula over ice, adding it to your favourite coffee or sharing it with friends after dinner, Amarula Cream Liqueur 70Cl remains the signature expression of one of the world's most distinctive cream liqueur brands. Shop Amarula online at TheCru.ie for nationwide delivery across Ireland or choose Click & Collect from Carry Out Tyrrelstown in Dublin 15.