Poppels Bryggeri is a leading name in Scandinavian craft beer, known for its balanced, expressive styles and strong environmental values. Based in Gothenburg, Sweden, Poppels combines precise brewing technique with creativity — producing beers that appeal to both traditionalists and hop lovers alike. Their range is now available for craft beer online and collection in our Dublin shop, offering something fresh for fans of craft beer Ireland or anyone expanding their craft beer Dublin selection. With standout IPA releases and flavourful limited editions, Poppels sits comfortably alongside world-renowned German Beer and complex Belgian Beer.
Producer Background
Founded in 2012 by a passionate team of Swedish homebrewers, Poppels Bryggeri set out with one clear mission: to brew flavourful, organic craft beer with sustainability at its core. From their facility just outside Gothenburg, Poppels quickly grew to become one of Sweden’s most respected independent breweries. Their beers are certified organic, brewed with carefully selected ingredients, and produced using energy-efficient methods — making them a benchmark for eco-conscious brewing in Europe.
Their core range includes hop-forward IPAs, hazy pale ales, and refreshing lagers, alongside seasonal brews such as imperial stouts, barrel-aged specials, and farmhouse-style ales. Poppels is best known for its modern Swedish twist on New England-style IPAs, with juicy, low-bitterness profiles that rival anything brewed in the US or UK. Innovation and transparency remain central to their philosophy, and the brewery’s impressive growth hasn’t come at the expense of quality or identity. On TheCru.ie, Poppels adds Scandi flair to a lineup that already features traditional German Beer, layered Belgian Beer, and the finest craft beer Ireland has to offer — with select beers also available in Beer Kegs.
Explore More
Want to explore more? Browse the full Poppels Bryggeri range or check out our collections of Belgian Beer, German Beer, Irish Craft Beer, and Beer Kegs. If you love juicy, hop-forward beers, don't miss our IPA collection.