Peroni is one of the world’s most iconic Italian beer brands, now available through our craft beer online shop at TheCru.ie. For fans of crisp, refreshing lagers with heritage and style, Peroni offers a consistently clean, balanced taste profile that’s perfect for any occasion. Although not an Irish producer, Peroni has earned its place in our international collection alongside our Irish Craft Beer, German Beer, and Belgian Beer selections. Explore this premium lager and bring a touch of Italian sophistication to your next order.
Producer Background
Founded in Vigevano, Italy in 1846, and later moving to Rome, Peroni has grown into a global standard-bearer for Italian brewing. The brand’s most famous product, Peroni Nastro Azzurro, was first brewed in 1963 and quickly became synonymous with Italian quality, refinement, and effortless style. The name “Nastro Azzurro” refers to the Blue Ribbon awarded to Italian ocean liners for speed and prestige—reflecting the brand’s emphasis on excellence and modernity.
Peroni’s brewing philosophy is based on lightness, clarity, and refreshment, using maize (Italian corn) as a key ingredient to soften bitterness and lend its signature crisp finish. This approach has made Peroni Nastro Azzurro a go-to lager across Europe and beyond, appreciated by those who favour balance over boldness. While it doesn’t fall under the category of traditional craft beer Ireland, its premium positioning and widespread popularity have secured it a loyal fanbase in Ireland.
Whether enjoyed with Italian cuisine, at a summer barbecue, or on a casual night out, Peroni represents easy-drinking, elegant beer that pairs with moments of relaxation and style. It’s also available in Beer Kegs and is a reliable staple in many home setups and gatherings.
Explore More
Want to explore more? Discover the latest from Peroni, or browse our full international beer range, including Belgian Beer, German Beer, and the best of Irish Craft Beer online. Whether you're shopping for a classic lager or branching out with a craft beer subscription, TheCru.ie delivers straight to your door.