BrewDog Brewery has become a powerhouse in the world of craft beer, known for its bold flavours, boundary-pushing styles, and unapologetic attitude. Originally founded in Scotland, BrewDog has made a major impact globally and is now available through our craft beer online shop at TheCru.ie. For customers looking to experience standout craft beer Ireland loves, BrewDog offers something different—from hop-forward IPAs to crisp lagers and dark, roasty brews. As part of our craft beer Dublin range, these beers bring international flair with serious flavour.
Producer Background
Founded in 2007 in Fraserburgh, Scotland, by James Watt and Martin Dickie, BrewDog began with a mission to disrupt the beer industry and make people as passionate about craft beer as they were. Starting out with small-batch brews and bold marketing, the brand quickly exploded into one of the UK’s most recognisable craft breweries. With flagship beers like Punk IPA, Elvis Juice, and Hazy Jane, BrewDog carved out a niche with hop-driven, flavour-forward beer that challenges the status quo.
BrewDog’s ethos has always centred on independence, innovation, and sustainability. The company pioneered its “Equity for Punks” crowdfunding model, turning loyal fans into shareholders, and has invested heavily in environmental initiatives such as becoming carbon negative. Their beers are now brewed in multiple locations worldwide, but their commitment to flavour, quality, and experimentation remains constant.
While BrewDog isn’t Irish, its popularity in Ireland is undeniable, and it holds a strong place within the wider craft beer Ireland movement. With modern, diverse styles that range from sessionable to extreme, it continues to inspire brewers and drinkers alike.
Explore More
Want to explore more? Check out our latest from this brewery, or browse our collections of Belgian Beer, German Beer, Beer Kegs, and Irish Craft Beer to discover even more incredible brews.