Birra Moretti is an iconic Italian lager now available as part of our expanding craft beer online range at TheCru.ie. Brewed with heritage and simplicity, it’s the perfect option for those seeking a crisp, easy-drinking beer that pairs effortlessly with food and conversation. Whether you're shopping for craft beer in Dublin or looking for a reliable continental classic to include in your next order, Birra Moretti fits right in alongside our premium German Beer and Belgian collections. A staple of Italy’s beer culture, it’s a go-to for lovers of international craft beer Ireland has embraced.
Producer Background
Founded in 1859 in Udine, in the Friuli region of northeastern Italy, Birra Moretti has long been associated with Italian craftsmanship, tradition, and hospitality. The brewery was started by Luigi Moretti, whose family owned a small beer and ice business. Over time, it grew into one of Italy’s most recognised brewing names, maintaining its focus on quality and consistency for more than 160 years.
The beer is brewed according to a traditional recipe that emphasises balance, using water, malted barley, maize, hops, and yeast to create a well-rounded, gently bitter lager with a clean finish. Known for its trademark moustachioed man on the label—symbolising the brand’s working-class roots—Birra Moretti continues to embody a relaxed and sociable beer experience.
Now under the stewardship of Heineken, Birra Moretti is brewed both in Italy and at select European locations to maintain availability across global markets. Despite the scale, it remains closely tied to its Italian identity. On TheCru.ie, it’s a top pick for customers seeking a continental lager with character, especially those putting together mixed orders or stocking up for entertaining.
Explore More
Want to explore more? Discover the full Birra Moretti range on TheCru.ie, or browse related collections like Beer Kegs, Belgian Beer, and Irish Craft Beer – all available for fast delivery anywhere in Ireland.