Athletic Brewing is the global pioneer in high-quality non-alcoholic craft beer, redefining what beer can be for mindful drinkers. Founded in the United States, the brand has quickly gained traction worldwide for its bold flavours, clean ingredients, and performance-driven ethos. Now available for craft beer online and in-store at our Dublin location, Athletic Brewing offers a fresh alternative for those who want the taste of great beer without the alcohol. Whether you're exploring craft beer Dublin, keeping pace with a healthy lifestyle, or expanding your craft beer Ireland collection, Athletic’s non-alcoholic IPA, lager, and stout styles deliver flavour without compromise.
Producer Background
Athletic Brewing was launched in 2018 by co-founders Bill Shufelt and John Walker, who set out to create a line of non-alcoholic beers that could rival their alcoholic counterparts in both taste and variety. Frustrated by the lack of high-quality options in the market, the duo developed a proprietary brewing process that preserves complexity, aroma, and mouthfeel — without relying on dealcoholisation or shortcuts.
The result is a diverse and award-winning portfolio of beers, from crisp golden ales and hazy IPAs to dark stouts and seasonal one-offs. Athletic’s beers are brewed in dedicated non-alcoholic facilities and crafted with the same care and creativity you'd expect from any top-tier craft brewery. Their impact has been profound, helping to normalise non-alcoholic craft beer as part of the broader beer culture. On TheCru.ie, Athletic Brewing sits proudly alongside celebrated Belgian Beer, heritage-rich German Beer, and the vibrant landscape of craft beer Ireland. Whether you're abstaining, training, or simply curious, Athletic Brewing delivers world-class flavour with none of the alcohol — also available in Beer Kegs for bigger occasions.
Explore More
Want to explore more? Browse the full Athletic Brewing range, or check out our handpicked collections of Belgian Beer, German Beer, Irish Craft Beer, and Beer Kegs. Prefer your pints alcohol-free? Explore even more in our Stout, IPA, and Lager collections.